The PointCast College Network, an edition of the PointCast Network, broadcasts news and information to college audiences. It wanted to thank its affilate sponsors for advertising on it’s network.
This micro brewed beer with it’s collegiate feeling label was sent to affiliate sponsors. The label design incorporates a bold “U” bringing back the varsity letter feel. It also is a play on the “U-Brew” campaign. Stems of golden wheat were also a part of the design to express the origins of the beer.
Trevor Tang : Creative Director
Omar Reyes : Illustrator
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Label on Beer Bottle